Re-installed Win10 Pro, ICC colour profiles not persisting in Colour Management

[squatchy]

Hello,

I've been using strobelight for the last 7 years (thanks Toasty!!) on my 2 x ASUS VG248QE monitors and it's been working great. I recall some helpful users providing some .icm colour profiles to fix the overly-blue tint that occurs (and also these panels don't have good colours by default).

I recently re-installed Windows 10 Pro and for the life of me can't get the new colour profiles to persist. Tried everything from setting the new profiles as default, to toggling the "Use Windows display calibration" under Advanced settings. At most, the profile will set for a few seconds, but as soon as I click the desktop, the profile resets.

Is there a good (recent) guide to get Windows 10 Colour Management to remember colour profiles?

Thank you!